Multicultural and multilingual creative director with extensive experiences with iconic luxury brands in digital, film, photography, advertising, packaging, collateral, visual merchandising, store design, and exhibitions.
Dreams to elevate the legacy of a brand that defines our standards of Beauty and Quality today and for years to come, Linda has managed teams large and small. Currently with CHANEL China, Linda was relocated to Shanghai by CHANEL in March 2015 to start the creative studio there. In charge of all CHANEL visual communication online and offline in China, Linda defines direction that catalyzes coordination across departments and countries that shapes creative strategy and Chinese design direction for the brand that is consistently No.1 in social, brand awareness, and brand value in China.
Previously, Linda was the Executive Creative Director of NARS Cosmetics. She led the Creative Department on all aspects of NARS image creation from digital, film/photography, advertising, packaging, visual merchandising and store design. She launched NARS' first shoppable catalogue online with Andy Warhol Collection, and shoppable films for Satin Lip Pencils. With her strong fashion background, she was instrumental in NARS collaborations with Pierre Hardy and Guy Bourdin Estate. Aside from overseeing existing Sephora, DS and stand-alone boutiques, she helped NARS launch in Russia, Scandinavia, and set the foundation for its launch in China.
Having worked for creative visionaries such as Tom Ford and Mario Testino, Linda keeps keen interests in fashion, art, photography, architecture, design, and the digital evolutio. She sees the bigger picture of each project and maintains long term brand vision. With deep experience in digital and ecommerce in both the US and China, Linda is a strong believer in smooth, intuitive, and empathetic omini channel user journey.
Linda speaks English and Chinese fluently, plus Italian/French with professional proficiency after living in Milan and Paris for 8 years.
Projects include: CHANEL, Tom Ford, Mario Testino, Ermenegildo Zegna, Yves Saint Laurent, NARS Cosmetics, Hourglass Cosmetics, Boucheron, Valentino, Hermès, Salvatore Ferragamo, Burberry, Malcolm McLaren, Mercedes-Benz, Revlon, Victoria’s Secret Beauty, Bath & Body Works, etc..