Creative director with international experiences at iconic brands such as CHANEL, NARS, Tom Ford etc., in e-commerce, advertising campaign, social media, branding, packaging, and store design.
Striving to elevate the legacy of a brand that defines our standards of beauty and quality today and for years to come, I have managed brilliant teams large and small. In March 2015, I was relocated to Shanghai by CHANEL to start the China creative studio, and to oversee all CHANEL visual communication online and offline. With a customer base of 22-25 years old, all projects were digital first starting from social media. During my 3 years in China, CHANEL maintained its No.1 position in social, brand awareness, and brand value in the ultra competitive Chinese market.
A firm believer in memorable customer experience is key to a successful brand, I am currently a Principle of UX design at Macy’s Technology in San Francisco, working cross functionally to create frictionless and human-centric experiences connecting Macy’s and Bloomingdale’s stores with digital properties.
Previously, I was the Executive Global Creative Director of NARS Cosmetics. I led the Creative Department on all aspects of NARS image creation from campaigns, , ecom, social media, packaging, visual merchandising and store design. With my strong fashion background, I was instrumental in NARS collaborations with Pierre Hardy and Guy Bourdin Estate.
I started my career working for Tom Ford for years starting at Yves Saint Laurent Paris when he was the Creative Director. I learned staying current and sharp with Tom Ford, keeping keen interests in fashion, art, architecture, design, and the digital evolution.